Did you know that India is the top most producer of organic cotton in the world?

Organic cotton is softer than conventionally grown cotton

Only natural fertilisers are used

It is more durable than conventional cotton

The soil on which it is grown has to be pesticide free for minimum 3 years

Thus it helps preserve natural balance of the soil

Reduction is use of harmful toxic dyes and chemicals

Organic cotton is usually rain-fed, not irrigated, so it uses a lot less water.

Growing organically takes more time, requires more knowledge and skill, and, at least for now, costs a bit more. But it is worth it since it doesn’t contain any hidden costs to our environment.

Higher the production and the more the demand, the lower per unit production cost, and the lower the prices. That’s simple!

Since the production of organic cotton does not involve the use of chemicals, it causes fewer allergies.

Organic cotton apparel also reduces respiratory problems and smells pleasant.

Organic cotton is grown using organic means without the use of chemical fertilizers, pesticides, and insecticides, therefore helping to improve the quality of the land, prevent water contamination, and conserve biodiversity.

The input costs for organic cotton production reduce over time, enabling farmers to remain debt-free even after a crop failure, thereby preventing anyone from resorting to drastic measures.